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{"id":2613,"date":"2023-03-20T13:46:08","date_gmt":"2023-03-20T13:46:08","guid":{"rendered":"https:\/\/cyclemoney.co\/korean-retail-giant-s-yogiyo-deal\/"},"modified":"2023-03-20T13:48:15","modified_gmt":"2023-03-20T13:48:15","slug":"korean-retail-giant-s-yogiyo-deal","status":"publish","type":"post","link":"https:\/\/cyclemoney.co\/korean-retail-giant-s-yogiyo-deal\/","title":{"rendered":"Korean Retail Giant’s Yogiyo Deal"},"content":{"rendered":"
The Korean retail giant, Coupang, has recently acquired Yogiyo, a food delivery service in South Korea. This deal has pushed up the competition in the food delivery industry and has major implications for the future.<\/p>\n
In this article, we will take a closer look at this deal’s effects on the food delivery industry.<\/p>\n
Korean Retail Giant\u2019s Yogiyo Deal Heats Up Food Delivery Battle<\/h2>\n
The core purpose of the Yogiyo Deal was to increase food delivery sales and generate customer loyalty. Following its launch in February 2018, the Yogiyo Deal was issued by Woowa Brothers Corporation and granted exclusive delivery discounts at partner restaurants. This deal enabled customers to get discounts by logging into the Yogiyo app and selecting their desired restaurant. Furthermore, it provided customers with a wide range of delivery discounts at discounted prices for 31 restaurants, including Korean and foreign cuisine.<\/p>\n
The Yogiyo Deal offered various discounts, from free delivery fees to discounted service charges from 10% to 50%. Customers could also use this deal to try new restaurants or dishes they haven\u2019t tried before, given its highly beneficial features such as discounted service charges without any additional cost. As a result, this offer attracted many customers, and the food delivery market saw an instant surge in revenue through increased sales and greater customer loyalty generated through such deals.<\/p>\n
Impact on the Food Delivery Industry<\/h2>\n
The recent acquisition of the Korean retail giant Yogiyo by Coupang will significantly impact the food delivery industry. The deal marks Coupang’s entry into the Korean food delivery market, intensifying the existing competition in this space. This has caused many speculating on the deal’s potential implications on the food delivery industry.<\/p>\n
Let’s explore how it could affect the industry.<\/p>\n
Increased Competition<\/h2>\n
The rise of food delivery options has created a fiercely competitive market that includes traditional restaurant takeout, large food delivery companies, and smaller emerging platforms. This competition has had significant implications for the industry and is changing consumer habits. Many restaurants have been forced to create delivery services to remain competitive or have turned towards third-party delivery platforms to gain more customers. However, this relationship also opens restaurants to fees for every order placed through the platform.<\/p>\n
Furthermore, since customers are now shown ratings from each restaurant and ordering details such as estimated time of arrival and customer reviews, data has become increasingly important in influencing purchase decisions. Companies must continually monitor online generated reviews and update customer service strategies accordingly to remain competitive.<\/p>\n
Although the impact of increased competition on the food delivery industry is mostly felt by individual companies providing services, certain changes affect everyone in the business – whether they be restaurants or consumers. Delivery companies must continue to innovate and optimize their services or risk losing market share to competitors who can provide better product offerings or pricing models than them. At the same time, consumers can now expect faster accessibility with more diverse dining options at their fingertips.<\/p>\n