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{"id":2682,"date":"2023-03-21T01:02:42","date_gmt":"2023-03-21T01:02:42","guid":{"rendered":"https:\/\/cyclemoney.co\/what-will-the-delivery-hero-s-acquisition-of-yogiyo-mean-for-the-food-delivery-industry\/"},"modified":"2023-03-21T01:08:41","modified_gmt":"2023-03-21T01:08:41","slug":"what-will-the-delivery-hero-s-acquisition-of-yogiyo-mean-for-the-food-delivery-industry","status":"publish","type":"post","link":"https:\/\/cyclemoney.co\/what-will-the-delivery-hero-s-acquisition-of-yogiyo-mean-for-the-food-delivery-industry\/","title":{"rendered":"What will the Delivery Hero’s Acquisition of Yogiyo mean for the food delivery industry?"},"content":{"rendered":"
The food delivery industry has been on a rapid rise in recent years and is expected to continue its surge in the coming years. With companies like Delivery Hero getting more time to sell its Asian business, Yogiyo, until January, this is a great sign for the industry.<\/p>\n
This article will explore the food delivery industry’s current state and the implications the extended deal between Delivery Hero and Yogiyo may have on it.<\/p>\n
Delivery Hero gets 5 more months to sell Yogiyo until January<\/h2>\n
The food delivery industry is a vibrant, dynamic and constantly changing sector that has seen a dramatic rise in activity in recent years. The industry has become increasingly competitive as technological advancements unlock new possibilities for delivery models, such as on-demand services, last-mile logistics and autonomous vehicles.<\/p>\n
The market is estimated to be worth more than $90 billion and is projected to grow at an average rate of 12 percent between 2020 and 2025. This growth can be attributed to the growing Millennial demographic which values convenience over traditional approaches like shopping at brick-and-mortar outlets. Furthermore, the rise in ecommerce has supported greater adoption of online food delivery services. In contrast, investment in food technology start-ups has resulted in innovative applications helping deliver food faster than ever.<\/p>\n
Technological advancements have also enabled more advanced segmentation of customers so that service providers can target the right customers with tailored services according to their particular needs and budget. Delivery companies increasingly use Big Data algorithms and artificial intelligence (AI) to predict customer behavior, maximize operational efficiency and enhance customer experience.<\/p>\n
In addition to innovative delivery models, blockchain technologies are rapidly gaining traction throughout the food industry as they help digitize deliveries while retaining transparency along each process step from ordering to payment settlement. Food providers also now have access to advanced analytics tools that measure performance against cost effectiveness and key performance indicators such as cost per order or cook completion time while ensuring compliance with regulations such as hygiene hygiene standards set by local authorities.<\/p>\n
Finally, the COVID-19 pandemic has brought about considerable changes occurring rippling through out this industry landscape worldwide. People worldwide now have access to meals safely, quickly and enjoyably for themselves and their families. This has spurred local business owners, restaurant owners and chefs to deliver their best offerings while ensuring trust and a steady rapport remain intact.<\/p>\n
Major players<\/h2>\n
The food delivery industry is booming as consumers have become accustomed to the convenience of ordering meals, groceries, and other goods through delivery providers. Major players in the food delivery include established eatery and hotel chains, third-party delivery providers such as Grubhub, DoorDash, and Postmates, meal-kit companies such as Blue Apron and HelloFresh, grocery stores, food cooperatives and others. These major players are often seen either partnering or competing against one another to gain a competitive edge in the market.<\/p>\n
Eatery chains are using their existing infrastructure such as kitchens and storefronts to add convenience by offering ready-made meals for customers to order online directly from their websites\u2014and for some companies may require a pick-up at a designated outlet. The advantage here is that customers know exactly what they will get since the restaurants already designed the menu items when ordering online.<\/p>\n
Third-party platforms connect diners with restaurants that allow customers to choose from an enormous variety of cuisines\u2014including international cuisine such as Indian or Chinese food\u2014and hometown gems where customers can customize their orders by adding extra condiments or sides. This platform also gives diners access to exclusive deals from partner restaurants.<\/p>\n
Meal-kit companies provide preportioned ingredients along with step-by-step recipes that make it easy for busy individuals without any cooking skills to make a home cooked meal right in their kitchen. Though considered more costly than some of its competitors due to premium ingredients and additional convenient features like preportioned ingredients inside vacuum sealed bags and detailed instructions on how to cook the meals seamlessly, the meal kit industry keeps revamping itself in order stay ahead of competition.<\/p>\n
Grocery stores have gained steam recently with many shoppers opting out of visiting physical locations due safety concerns over coronavirus pandemic spreading throughout the world; consequently encouraging many grocery stores around the country began offering home deliveries making them major competition encompassing all online services offered by other players mentioned above.<\/p>\n
Food cooperatives also produce healthier food at cheaper prices than traditional grocery stores due to their origin within communities enabled them an edge on pricing when it comes items not included in most meal kits like pasta sauces etcetera which can be ordered weekly or monthly depending on individual\u2019s preference along availability discounts offered time\u2013to\u2013time encouraging purchase bulk items which subsequently help customers save money while still being able be enjoy classic restaurant feel delivered right at your doorstep without breaking bank accounts.<\/p>\n
<\/h2>\n
Delivery Hero’s Acquisition of Yogiyo<\/h2>\n
In June 2020, Delivery Hero, a global food delivery service provider, announced they had secured an extension to their current purchase agreement of South Korea-based food delivery platform Yogiyo. The extended agreement allows them to complete the purchase process before January 2021.<\/p>\n
This news has raised an important question – what does this mean for the food delivery industry? Let’s have a closer look.<\/p>\n
Details of the acquisition<\/h2>\n
Delivery Hero has announced that it has acquired Korean platform Yogiyo, a market-leading food delivery business in South Korea. The move puts Delivery Hero firmly ahead of its competitors in the Korean market and expands its position across Asia.<\/p>\n
Yogiyo\u2019s existing operations will be rolled into Delivery Hero\u2019s brands \u2013 making it one of the largest food delivery companies in Southeast Asia and India. The company will continue to be led by Yogiyo\u2019s current CEO Anthony Ko and its existing team, and will remain majority owned by Delivery Hero.<\/p>\n
This acquisition further strengthens positioning of Delivery Hero as a global online food ordering and delivery leader, with over 150 million users across 43 countries. In Korea, Delivery Hero already operated via Baedal Minjok, while Yogiyo was the biggest player amongst local startups with around 8 million registered users.<\/p>\n
This move extends the reach of these companies’ services worldwide \u2013 creating an ever-stronger global platform for customers to seamlessly order food from local establishments they know and love. The combined strength will likely lead to greater investment in technology innovation across these regions as technology is an increasingly important factor in customer needs regarding online ordering choice.<\/p>\n